{"id":5945,"date":"2023-07-31T09:00:01","date_gmt":"2023-07-31T09:00:01","guid":{"rendered":"https:\/\/desmarketeer.com\/home-the-smarketeer-achieve-more-together\/"},"modified":"2025-01-24T13:45:59","modified_gmt":"2025-01-24T13:45:59","slug":"home","status":"publish","type":"page","link":"https:\/\/desmarketeer.com\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5945\" class=\"elementor elementor-5945 elementor-411\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a5cc12 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7a5cc12\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-026bb6c\" data-id=\"026bb6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44536c7 elementor-widget__width-auto elementor-widget elementor-widget-yankee-banner-slider\" data-id=\"44536c7\" data-element_type=\"widget\" data-widget_type=\"yankee-banner-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t            <div class=\"yankee-banner-widget normal-dots\" data-arrow=\"false\" data-dots=\"true\" data-fade=\"false\" data-autoplay=\"true\" data-autoplayt=\"3000\" data-arrow-prev=\"\" data-arrow-next=\"Next\">\r\n                <div class=\"yankee-banner-slider banner-style-four\">\r\n            <div class=\"single-banner\" style=\"background-image: url(https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/09\/Mike-de-baas-klein.png);\" >\r\n            <div class=\"container\">\r\n                <div class=\"banner-text text-left\">\r\n                    <ul class=\"banner-tags\" data-animation=\"fadeInDown\" data-delay=\"0.3s\"><li>Growth<\/li><li>Employees<\/li><li>Transformation<\/li><\/ul><h2 class=\"banner-title normal-title\" data-animation=\"fadeInUp\" data-delay=\"0.5s\">Meet Mike - The Boss<\/h2>                            <ul class=\"banner-btns\">\r\n                                                                    <li data-animation=\"fadeInLeft\" data-delay=\"0.7s\">\r\n                                        <a class=\"banner-btn\" href=\"https:\/\/desmarketeer.com\/en\/smarketing-journey\/\">\r\n                                            Start your Smarketing Journey today                                                <span class=\"button-icon\">\r\n                                                    <i aria-hidden=\"true\" class=\"far fa-plus\"><\/i>                                                <\/span>\r\n                                                                                        <\/a>\r\n                                    <\/li>\r\n                                                                    <li data-animation=\"pulse\" data-delay=\"0.7s\">\r\n                                        <a class=\"video-btn-2 popup-video\" href=\"https:\/\/youtube.com\/watch?v=\/mnbARIqOkwM?si=jQhFj90ctteAamcv\">\r\n                                            <i class=\"far fa-play\"><\/i>\r\n                                            Meet Mike                                        <\/a>\r\n                                    <\/li>\r\n                                                            <\/ul>\r\n                                        <\/div>\r\n            <\/div>\r\n        <\/div>\r\n            <div class=\"single-banner\" style=\"background-image: url(https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/09\/Suzanne-de-Marketingmanager-klein.png);\" >\r\n            <div class=\"container\">\r\n                <div class=\"banner-text text-left\">\r\n                    <ul class=\"banner-tags\" data-animation=\"fadeInDown\" data-delay=\"0.3s\"><li>Leadgeneration<\/li><li>Conversion<\/li><li>customer journey<\/li><\/ul><h2 class=\"banner-title normal-title\" data-animation=\"fadeInUp\" data-delay=\"0.5s\">Meet Suzanne - Marketing Manager<\/h2>                            <ul class=\"banner-btns\">\r\n                                                                    <li data-animation=\"fadeInLeft\" data-delay=\"0.7s\">\r\n                                        <a class=\"banner-btn\" href=\"https:\/\/desmarketeer.com\/en\/smarketing-journey\/\">\r\n                                            Start your Smarketing Journey today                                                <span class=\"button-icon\">\r\n                                                    <i aria-hidden=\"true\" class=\"far fa-plus\"><\/i>                                                <\/span>\r\n                                                                                        <\/a>\r\n                                    <\/li>\r\n                                                                    <li data-animation=\"pulse\" data-delay=\"0.7s\">\r\n                                        <a class=\"video-btn-2 popup-video\" href=\"https:\/\/youtube.com\/watch?v=\/d_ZOl9PW9r8?si=BmwG3c-l_CKIgjQJ\">\r\n                                            <i class=\"far fa-play\"><\/i>\r\n                                            Meet Suzanne                                        <\/a>\r\n                                    <\/li>\r\n                                                            <\/ul>\r\n                                        <\/div>\r\n            <\/div>\r\n        <\/div>\r\n            <div class=\"single-banner\" style=\"background-image: url(https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/09\/Mart-de-Salesmanager-klein.png);\" >\r\n            <div class=\"container\">\r\n                <div class=\"banner-text text-left\">\r\n                    <ul class=\"banner-tags\" data-animation=\"fadeInDown\" data-delay=\"0.3s\"><li>new customers<\/li><li>pipeline<\/li><li>growth<\/li><\/ul><h2 class=\"banner-title normal-title\" data-animation=\"fadeInUp\" data-delay=\"0.5s\">Meet Mart - Sales Manager<\/h2>                            <ul class=\"banner-btns\">\r\n                                                                    <li data-animation=\"fadeInLeft\" data-delay=\"0.7s\">\r\n                                        <a class=\"banner-btn\" href=\"https:\/\/desmarketeer.com\/en\/smarketing-journey\/\">\r\n                                            Start your Smarketing Journey today                                                <span class=\"button-icon\">\r\n                                                    <i aria-hidden=\"true\" class=\"far fa-plus\"><\/i>                                                <\/span>\r\n                                                                                        <\/a>\r\n                                    <\/li>\r\n                                                                    <li data-animation=\"pulse\" data-delay=\"0.7s\">\r\n                                        <a class=\"video-btn-2 popup-video\" href=\"https:\/\/youtube.com\/watch?v=\/dBqc1ABoQZY?si=joJDLMDQ89HUCCmM\">\r\n                                            <i class=\"far fa-play\"><\/i>\r\n                                            Meet Mart                                        <\/a>\r\n                                    <\/li>\r\n                                                            <\/ul>\r\n                                        <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>            <\/div>\r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0ae5d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0ae5d5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ebb737d\" data-id=\"ebb737d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8f6e30 elementor-widget elementor-widget-yankee-heading\" data-id=\"d8f6e30\" data-element_type=\"widget\" data-widget_type=\"yankee-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t            <div class=\"yankee-heading\">\r\n                <span class=\"tag-line\">The differences between marketing and sales<\/span><h2 class=\"title dual-title\" >We list them for you <span>With solid team<\/span><\/h2>            <\/div>\r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd9ddda elementor-widget elementor-widget-text-editor\" data-id=\"dd9ddda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"section-title mb-30\">\n<p>Marketing and sales are two essential functions within a company, but they differ significantly in their approaches and objectives. These differences often lead to miscommunication and frustration between the two departments. Let&#8217;s examine the key differences and why they can lead to these challenges:  <\/p>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-386f0db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"386f0db\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e2f364a\" data-id=\"e2f364a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e3d4eb elementor-widget elementor-widget-text-editor\" data-id=\"7e3d4eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1>MARKETING<\/h1>\n<ul>\n<li class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Long-term strategy<\/span><\/li>\n<li class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Majority female<\/span><\/li>\n<li class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Creative, Storytelling  Brand Experience<\/span><\/li>\n<li class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Thinks in leads<\/span><\/li>\n<li class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Indirect customer contact<\/span><\/li>\n<li class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Building brand identity<\/span><\/li>\n<li class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Salary vs bonus<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-954bd4a\" data-id=\"954bd4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24adae7 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"24adae7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/09\/Marketing-vs-Sales.png\" title=\"Marketing vs Sales\" alt=\"Marketing vs Sales\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3395ab6\" data-id=\"3395ab6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d84e230 elementor-widget elementor-widget-text-editor\" data-id=\"d84e230\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>SALES<\/h2><ul><li class=\"cvGsUA direction-ltr align-end para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Short-term strategy<\/span><\/li><li class=\"cvGsUA direction-ltr align-end para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Majority male<\/span><\/li><li class=\"cvGsUA direction-ltr align-end para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Pragmatic, Pricing, and Specifications<\/span><\/li><li class=\"cvGsUA direction-ltr align-end para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Thinks in customers<\/span><\/li><li class=\"cvGsUA direction-ltr align-end para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Direct customer contact<\/span><\/li><li class=\"cvGsUA direction-ltr align-end para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Securing orders<\/span><\/li><li class=\"cvGsUA direction-ltr align-end para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Bonus vs salary<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a592fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a592fa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-737c9c8\" data-id=\"737c9c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-191e9f0 elementor-widget elementor-widget-text-editor\" data-id=\"191e9f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"display: inline !important;\">These differences in objectives, focus, and terminology can lead to misunderstandings and frustration between marketing and sales. For example, marketers may feel frustrated if their leads are not converted into paying customers, while sales might complain that the leads are of poor quality.  <\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-092f573\" data-id=\"092f573\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0556360 elementor-widget elementor-widget-text-editor\" data-id=\"0556360\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"display: inline !important;\">Effective communication and collaboration between both departments is crucial to overcoming these challenges and achieving overall business objectives. It is important for marketing and sales to regularly consult with each other, align their goals, and develop a shared objective to build successful customer relationships and generate revenue. <\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95b5968 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95b5968\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e71d3d6\" data-id=\"e71d3d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddb27f3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ddb27f3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/desmarketeer.com\/2023\/11\/06\/the-battle-marketing-vs-sales\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more about The Battle: Marketing vs Sales<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-014a22a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"014a22a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2dad490\" data-id=\"2dad490\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58c324e elementor-widget__width-initial elementor-widget elementor-widget-yankee-heading\" data-id=\"58c324e\" data-element_type=\"widget\" data-widget_type=\"yankee-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t            <div class=\"yankee-heading\">\r\n                <span class=\"tag-line\">The Smarketeer<\/span><h2 class=\"title dual-title\" >Together, you achieve more. <span><\/span><\/h2>            <\/div>\r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c63b6b6 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c63b6b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8fcbd1e elementor-invisible\" data-id=\"8fcbd1e\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed5e02b elementor-widget elementor-widget-image\" data-id=\"ed5e02b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/09\/smarketeer-boat-hero-smarketeer-klein.png\" class=\"attachment-large size-large wp-image-4934\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/09\/smarketeer-boat-hero-smarketeer-klein.png 500w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/09\/smarketeer-boat-hero-smarketeer-klein-300x300.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/09\/smarketeer-boat-hero-smarketeer-klein-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2e64cd1 mx-auto elementor-invisible\" data-id=\"2e64cd1\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-956aa94 elementor-widget elementor-widget-text-editor\" data-id=\"956aa94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"section-title mb-30\">\n<p>The ultimate goal of introducing the smarketing concept is to enhance the synergy between marketing and sales, improve communication and collaboration, and thereby strengthen the overall performance of the company.<\/p>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b7c2f2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1b7c2f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At The Smarketeer, we are convinced of the competitive advantage that an integrated marketing and sales approach can offer in today\u2019s dynamic market. Our proven methodology is supported by our extensive experience in management, sales, and marketing. We are ready to guide your company toward a future where marketing and sales work seamlessly together to drive growth and achieve success. Let\u2019s work together to elevate your business to the next level with a winning marketing and sales strategy.   <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f444a2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f444a2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ec6910\" data-id=\"6ec6910\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11158f1 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"11158f1\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/desmarketeer.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-grip-lines\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Consultancy  Activation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-grip-lines\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Marketing  Sales pro's<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3181749\" data-id=\"3181749\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53e212e elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"53e212e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-grip-lines\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">25+ years of experience<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-grip-lines\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Training  Support<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-27a66e8 elementor-widget elementor-widget-button\" data-id=\"27a66e8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/desmarketeer.com\/en\/the-smarketeers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">More about us<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c45e127 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c45e127\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54932f4\" data-id=\"54932f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63b1739 elementor-widget elementor-widget-yankee-heading\" data-id=\"63b1739\" data-element_type=\"widget\" data-widget_type=\"yankee-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t            <div class=\"yankee-heading\">\r\n                <span class=\"tag-line\">Stories from, for and about you!<\/span><h2 class=\"title dual-title\" >Smarketales <span><\/span><\/h2>            <\/div>\r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10221bd elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"10221bd\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/desmarketeer.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-posts.min.css\">\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6511 post type-post status-publish format-standard has-post-thumbnail hentry category-marts-journey\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/desmarketeer.com\/en\/2025\/01\/24\/closing-the-deal-in-the-decision-stage\/\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2025\/01\/Closing-the-deal-in-the-decision-stage-300x169.png\" class=\"attachment-medium size-medium wp-image-6514\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2025\/01\/Closing-the-deal-in-the-decision-stage-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2025\/01\/Closing-the-deal-in-the-decision-stage-1024x576.png 1024w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2025\/01\/Closing-the-deal-in-the-decision-stage-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2025\/01\/Closing-the-deal-in-the-decision-stage-500x281.png 500w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2025\/01\/Closing-the-deal-in-the-decision-stage-e1737725115956.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Mart&#039;s journey<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/desmarketeer.com\/en\/2025\/01\/24\/closing-the-deal-in-the-decision-stage\/\" >\n\t\t\t\tClosing the deal in the Decision Stage\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The Decision Stage is where customers finalize their choice, seeking confirmation through demos, trials, or details. Sales takes the lead with personalized follow-ups, incentives, and clear calls to action. Advanced techniques like multi-threading, personalization, and social selling build trust and consensus. Success transitions into fostering loyalty and lasting relationships.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/desmarketeer.com\/en\/2025\/01\/24\/closing-the-deal-in-the-decision-stage\/\" aria-label=\"Read more about Closing the deal in the Decision Stage\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t24 January 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6440 post type-post status-publish format-standard has-post-thumbnail hentry category-marts-journey category-suzannes-journey\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/desmarketeer.com\/en\/2024\/11\/20\/how-to-ensure-the-customer-chooses-your-solution\/\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/ENG-De-Consideration-fase-300x169.png\" class=\"attachment-medium size-medium wp-image-6442\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/ENG-De-Consideration-fase-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/ENG-De-Consideration-fase-1024x576.png 1024w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/ENG-De-Consideration-fase-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/ENG-De-Consideration-fase-500x281.png 500w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/ENG-De-Consideration-fase.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Mart&#039;s journey<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/desmarketeer.com\/en\/2024\/11\/20\/how-to-ensure-the-customer-chooses-your-solution\/\" >\n\t\t\t\tHow do you ensure the customer chooses your solution?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In the Consideration Stage, customers evaluate different solutions to their problem. To stand out, provide educational content, retargeting campaigns, and interactive tools. Collaborate between sales and marketing to nurture leads, develop personalized content, and prioritize qualified leads. This prepares customers for the Decision Stage, guiding them toward your solution.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/desmarketeer.com\/en\/2024\/11\/20\/how-to-ensure-the-customer-chooses-your-solution\/\" aria-label=\"Read more about How do you ensure the customer chooses your solution?\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t20 November 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6431 post type-post status-publish format-standard has-post-thumbnail hentry category-marts-journey category-suzannes-journey\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/desmarketeer.com\/en\/2024\/11\/20\/from-dark-funnel-to-awareness-how-to-capture-attention-and-position-your-brand\/\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/ENG-De-Awareness-fase-1-300x169.png\" class=\"attachment-medium size-medium wp-image-6433\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/ENG-De-Awareness-fase-1-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/ENG-De-Awareness-fase-1-1024x576.png 1024w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/ENG-De-Awareness-fase-1-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/ENG-De-Awareness-fase-1-500x281.png 500w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/ENG-De-Awareness-fase-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Mart&#039;s journey<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/desmarketeer.com\/en\/2024\/11\/20\/from-dark-funnel-to-awareness-how-to-capture-attention-and-position-your-brand\/\" >\n\t\t\t\tFrom Dark funnel to Awareness: How to capture attention and position your brand\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The Awareness Phase is when potential customers realize their problem and begin searching for solutions. To capture attention, brands should focus on high-quality content marketing, SEO, social media engagement, video marketing, and interactive content. Social selling and providing value help establish credibility, positioning your brand as the ideal solution.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/desmarketeer.com\/en\/2024\/11\/20\/from-dark-funnel-to-awareness-how-to-capture-attention-and-position-your-brand\/\" aria-label=\"Read more about From Dark funnel to Awareness: How to capture attention and position your brand\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t20 November 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Growth Employees Transformation Meet Mike &#8211; The Boss Start your Smarketing Journey today Meet Mike Leadgeneration Conversion customer journey Meet Suzanne &#8211; Marketing Manager Start your Smarketing Journey today Meet Suzanne new customers pipeline growth Meet Mart &#8211; Sales Manager Start your Smarketing Journey today Meet Mart The differences between marketing and sales We list [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5901,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"content-type":"","footnotes":""},"class_list":["post-5945","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/comments?post=5945"}],"version-history":[{"count":39,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5945\/revisions"}],"predecessor-version":[{"id":6531,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5945\/revisions\/6531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media\/5901"}],"wp:attachment":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media?parent=5945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}