{"id":5949,"date":"2023-08-24T07:56:21","date_gmt":"2023-08-24T07:56:21","guid":{"rendered":"https:\/\/desmarketeer.com\/marts-journey-2\/episode-1-the-challenge\/"},"modified":"2024-11-22T10:15:44","modified_gmt":"2024-11-22T10:15:44","slug":"episode-1-the-challenge","status":"publish","type":"page","link":"https:\/\/desmarketeer.com\/en\/marts-journey-2\/episode-1-the-challenge\/","title":{"rendered":"Episode 1: The Challenge"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5949\" class=\"elementor elementor-5949 elementor-4081\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-356bcd1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"356bcd1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ff071f\" data-id=\"1ff071f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b963d0 elementor-widget elementor-widget-image\" data-id=\"3b963d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Marts-Journey-Episode-1-The-Challenge.png\" class=\"attachment-large size-large wp-image-6152\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Marts-Journey-Episode-1-The-Challenge.png 960w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Marts-Journey-Episode-1-The-Challenge-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Marts-Journey-Episode-1-The-Challenge-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Marts-Journey-Episode-1-The-Challenge-500x281.png 500w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-554ddea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"554ddea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8819dc\" data-id=\"a8819dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-512e96f elementor-widget elementor-widget-text-editor\" data-id=\"512e96f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>In the first episode of this journey, we follow Mart, whose dedication and expertise have proven invaluable to the sales team over the years. But now, as he stands on the verge of an entirely new challenge, his abilities will be put to the test.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f584349 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f584349\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-025991c\" data-id=\"025991c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5567328 elementor-widget elementor-widget-text-editor\" data-id=\"5567328\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"LvL\">Mike, his direct supervisor, recently proposed a change in approach. Mart is expected to place more emphasis on creating account plans and to work more closely with Suzanne, head of the marketing team. The ultimate goal of this adjustment is clear: to bring the marketing and sales teams together into a well-coordinated unit under the name &#8220;smarketing.&#8221;<\/p>\n<p class=\"LvL\">Mart is not afraid of new challenges, but he does wonder what the impact of a different approach will be on his team. In a business environment where change is inevitable, it\u2019s understandable that Mart seeks clarity about the new direction. What exactly does &#8220;smarketing&#8221; entail? How will this affect the current sales process? Mike introduces Mart to Erik Farine from Damavik, an expert in smarketing<\/p>\n<p class=\"LvL\">Erik starts from the beginning and explains the concept of &#8220;smarketing&#8221; to Mart. &#8220;Look, Mart, it\u2019s not a radical change in your way of working. What it&#8217;s about is strategically merging with the marketing department. If you operate as a seamlessly integrated unit, you&#8217;ll create a holistic approach to the customer, which will lead to more new clients.&#8221; Erik\u2019s deep knowledge and ability to make complex concepts understandable are a great reassurance for Mart.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-60d267e\" data-id=\"60d267e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef78043 elementor-widget elementor-widget-text-editor\" data-id=\"ef78043\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"LvL\">Slowly but surely, Mart begins to understand that &#8220;smarketing&#8221; involves a synergistic approach. \u201cSales and marketing are no longer separate islands, but complementary forces that enhance each other,\u201d Erik continues. \u201cThe success of this lies in close collaboration and the continuous exchange of insights and feedback. The ultimate goal is for you to form a clear message together and convey it effectively to customers.\u201d<\/p>\n<p class=\"LvL\">Mart realizes that this new step will not only enrich his own knowledge but also presents a prime opportunity to lead his team to new heights. He understands that &#8220;smarketing&#8221; is not about hasty change, but about gradual growth and continuous improvement. With Erik as his guide, he feels supported, especially in his role as a catalyst for change.<\/p>\n<p class=\"LvL\">Although the road ahead will undoubtedly bring challenges, Mart now feels more prepared than ever to embark on this journey. Smarketing is more than a new strategy; it&#8217;s a mindset that will form the foundation for sustainable success. With Erik as his mentor and the full potential of his team within reach, Mart is ready to start a new chapter of growth and performance with this new approach.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da2c612 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da2c612\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8cb5d9\" data-id=\"f8cb5d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26da1a3 elementor-widget elementor-widget-image\" data-id=\"26da1a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/desmarketeer.com\/en\/marts-journey-2\/episode-2-collaborating-with-marketing\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"743\" height=\"129\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-Episode-2.png\" class=\"attachment-large size-large wp-image-6171\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-Episode-2.png 743w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-Episode-2-300x52.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-Episode-2-500x87.png 500w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the first episode of this journey, we follow Mart, whose dedication and expertise have proven invaluable to the sales team over the years. But now, as he stands on the verge of an entirely new challenge, his abilities will be put to the test. Mike, his direct supervisor, recently proposed a change in approach. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6152,"parent":5947,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"content-type":"","footnotes":""},"class_list":["post-5949","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/comments?post=5949"}],"version-history":[{"count":6,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5949\/revisions"}],"predecessor-version":[{"id":6175,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5949\/revisions\/6175"}],"up":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media\/6152"}],"wp:attachment":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media?parent=5949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}