{"id":5957,"date":"2023-08-24T08:41:12","date_gmt":"2023-08-24T08:41:12","guid":{"rendered":"https:\/\/desmarketeer.com\/marts-journey-2\/episode-3-social-selling\/"},"modified":"2024-11-22T10:16:23","modified_gmt":"2024-11-22T10:16:23","slug":"episode-3-social-selling","status":"publish","type":"page","link":"https:\/\/desmarketeer.com\/en\/marts-journey-2\/episode-3-social-selling\/","title":{"rendered":"Episode 3: Social Selling"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5957\" class=\"elementor elementor-5957 elementor-4105\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7405020 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7405020\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efefb2a\" data-id=\"efefb2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a13b70 elementor-widget elementor-widget-image\" data-id=\"4a13b70\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Marts-Journey-Aflevering-3-Social-Selling-1024x576.png\" class=\"attachment-large size-large wp-image-3946\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Marts-Journey-Aflevering-3-Social-Selling-1024x576.png 1024w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Marts-Journey-Aflevering-3-Social-Selling-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Marts-Journey-Aflevering-3-Social-Selling-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Marts-Journey-Aflevering-3-Social-Selling-1536x864.png 1536w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Marts-Journey-Aflevering-3-Social-Selling-500x281.png 500w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Marts-Journey-Aflevering-3-Social-Selling.png 1920w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e99728 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e99728\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ffd696\" data-id=\"1ffd696\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ea28fe elementor-widget elementor-widget-text-editor\" data-id=\"3ea28fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>One day during lunch break, Mart and Suzanne discuss their new experiences with customer engagement and marketing strategies. As they discuss recent developments in their field, Suzanne brings up something new in the realm of sales.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f25f794 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f25f794\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f9d9148\" data-id=\"f9d9148\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03a23b9 elementor-widget elementor-widget-text-editor\" data-id=\"03a23b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"LvL\">\u201cMart, are you familiar with social selling?\u201d she asks. Mart shakes his head. \u201cIt\u2019s about attracting and nurturing leads through social media. It\u2019s right in line with what you\u2019re doing.\u201d<\/p>\n<p class=\"LvL\">It piques Mart\u2019s interest, and they agree to delve into it together to see how they can integrate it into their joint approach.<\/p>\n<p class=\"LvL\">After some online research and conversations with colleagues, Mart and Suzanne discover that social selling is not just a new trend but a powerful method for building meaningful relationships with potential customers. It\u2019s not just about sharing product information but about creating valuable content that reflects the needs and challenges of their target audience.<\/p>\n<p class=\"LvL\">To fully leverage the potential of social selling, they decide to bring in an expert who can help them implement it into their daily operations. After some research, they found a reputable consultant who specialized in guiding companies on how to effectively use social media for sales purposes.<\/p>\n<p class=\"LvL\">They attend an intensive workshop with an expert in the field, which delves deeper into social selling strategies, such as identifying the right target audience, building an online presence, sharing relevant content, and setting up personal interactions across various social media platforms.<\/p>\n<p>The power of social selling becomes clear to Suzanne and Mart very quickly.<\/p>\n<p> They learn how to optimize their personal and professional profiles to be noticed more by potential customers. Moreover, they discover how to share valuable insights and solutions through blog posts, articles, and videos, which not only showcase their expertise but also build trust with their audience.<\/p><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4871528\" data-id=\"4871528\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ed104d elementor-widget elementor-widget-text-editor\" data-id=\"6ed104d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"LvL\">After the workshop, Mart and Suzanne put this new knowledge into action and work closely together on engaging content that aligns with their shared goals. They share relevant content on their social media accounts and engage with potential leads personally through messages and comments. They slowly notice that this approach is bearing fruit. Now that they are more visible online and engaging with prospects, they are reaching a wider audience. This is reflected in the interactions on the website.<\/p>\n<p class=\"LvL\">Within a few months, they also see an increase in the number of customers. This new approach provides more information about the target audience, as they can delve deeper into the needs of potential customers through online conversations and offer tailored solutions. It\u2019s no longer just about selling a product but about building valuable relationships that could turn into long-term partnerships.<\/p>\n<p class=\"LvL\">As success accumulates, other team members within the organization also show interest in social selling. Mart and Suzanne quickly become the internal go-to experts for everything related to this approach. They start conducting internal training sessions and sharing best practices to help others achieve similar results.<\/p>\n<p class=\"LvL\">And so, this third episode marks the beginning of a journey that leads Mart and his team to success. With the power of social selling in their arsenal, they not only build their leads but also transform the way they do business and maintain relationships. It\u2019s another exciting new chapter full of growth, learning, and connection, and it paves the way for a promising future for Mart and his team.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03af7f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03af7f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eacf7b0\" data-id=\"eacf7b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f664c86 elementor-widget elementor-widget-image\" data-id=\"f664c86\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/desmarketeer.com\/en\/marts-journey-2\/episode-4-the-importance-of-kpis\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"743\" height=\"129\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-Episode-4.png\" class=\"attachment-large size-large wp-image-6182\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-Episode-4.png 743w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-Episode-4-300x52.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-Episode-4-500x87.png 500w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>One day during lunch break, Mart and Suzanne discuss their new experiences with customer engagement and marketing strategies. As they discuss recent developments in their field, Suzanne brings up something new in the realm of sales. \u201cMart, are you familiar with social selling?\u201d she asks. Mart shakes his head. \u201cIt\u2019s about attracting and nurturing leads [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5762,"parent":5947,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"content-type":"","footnotes":""},"class_list":["post-5957","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/comments?post=5957"}],"version-history":[{"count":4,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5957\/revisions"}],"predecessor-version":[{"id":6186,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5957\/revisions\/6186"}],"up":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media\/5762"}],"wp:attachment":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media?parent=5957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}