{"id":5980,"date":"2023-07-31T12:09:22","date_gmt":"2023-07-31T12:09:22","guid":{"rendered":"https:\/\/desmarketeer.com\/mike-s-journey-2\/"},"modified":"2024-11-22T10:22:56","modified_gmt":"2024-11-22T10:22:56","slug":"mike-s-journey-2","status":"publish","type":"page","link":"https:\/\/desmarketeer.com\/en\/mike-s-journey-2\/","title":{"rendered":"Mike &#8216;s Journey"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5980\" class=\"elementor elementor-5980 elementor-3307\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8dcd25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8dcd25\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02d8934\" data-id=\"02d8934\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-383107e elementor-widget elementor-widget-text-editor\" data-id=\"383107e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>This series marks the beginning of a new phase for Mike and his company. The story revolves around resilience, determination, and the drive to innovate. Mike acknowledges that he has reached the limits of his own capabilities and is seeking external expertise. He realizes that new insights are necessary to lead his company into a healthy future. This series serves as inspiration for other entrepreneurs with similar goals, who wish to overcome obstacles and achieve sustainable success.    <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7114f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7114f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-21a95f9\" data-id=\"21a95f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b227e3c elementor-widget elementor-widget-image\" data-id=\"b227e3c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/desmarketeer.com\/en\/mike-s-journey-2\/episode-1-stuttering-growth\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-1-Stalling-growth.png\" class=\"attachment-large size-large wp-image-6224\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-1-Stalling-growth.png 960w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-1-Stalling-growth-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-1-Stalling-growth-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-1-Stalling-growth-500x281.png 500w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Read Episode 1 in its entirety here.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd2a73 elementor-widget elementor-widget-text-editor\" data-id=\"cdd2a73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The market in which Mike&#8217;s company operates is highly competitive and dynamic. Innovation and sharp business acumen have helped him stay ahead of his competitors and steadily build a growing customer base. However, recently, the pace of that growth has slowed. What once seemed like a given has now become a challenge that pushes Mike to his limits.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e9704c8\" data-id=\"e9704c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36797fb elementor-widget elementor-widget-image\" data-id=\"36797fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/desmarketeer.com\/en\/mike-s-journey-2\/episode-2-the-meeting\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-2-The-encounter.png\" class=\"attachment-large size-large wp-image-6227\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-2-The-encounter.png 960w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-2-The-encounter-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-2-The-encounter-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-2-The-encounter-500x281.png 500w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Read Episode 2 in its entirety here.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05a1609 elementor-widget elementor-widget-text-editor\" data-id=\"05a1609\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mike is introduced to Erik Farine, a renowned executive advisor and activator who specializes in a new approach called &#8220;smarketing&#8221;\u2014a combination of sales and marketing into one seamlessly integrated process.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-13780bd\" data-id=\"13780bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cfcbf7 elementor-widget elementor-widget-image\" data-id=\"3cfcbf7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/desmarketeer.com\/en\/mike-s-journey-2\/episode-3-business-strategy\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-3-Business-Strategy-Plan-1024x576.png\" class=\"attachment-large size-large wp-image-3541\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-3-Business-Strategy-Plan-1024x576.png 1024w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-3-Business-Strategy-Plan-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-3-Business-Strategy-Plan-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-3-Business-Strategy-Plan-1536x864.png 1536w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-3-Business-Strategy-Plan-500x281.png 500w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-3-Business-Strategy-Plan.png 1920w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Read Episode 3 in its entirety here.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6434a85 elementor-widget elementor-widget-text-editor\" data-id=\"6434a85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">Mike and Erik are at a crucial stage in their smarketing journey. After thorough analyses and an in-depth SWOT evaluation, it\u2019s time to make strategic choices and set clear goals. They know that these decisions will make a difference in achieving a better future for the company.  <\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25cbf0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25cbf0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-66ea1e8\" data-id=\"66ea1e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-733088d elementor-widget elementor-widget-image\" data-id=\"733088d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/desmarketeer.com\/en\/mike-s-journey-2\/episode-4-support-from-management\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-4-Management-Support.png\" class=\"attachment-large size-large wp-image-6229\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-4-Management-Support.png 960w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-4-Management-Support-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-4-Management-Support-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-4-Management-Support-500x281.png 500w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Read Episode 4 in its entirety here.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca69d26 elementor-widget elementor-widget-text-editor\" data-id=\"ca69d26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">In this episode, the success of the new approach takes center stage, with the support of the entire management proving to be crucial. Mike and Erik decide to join forces to convince the management team of the powerful benefits of the smarketing strategy and to make them believe in the enormous potential of this approach. <\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1ca9d1a\" data-id=\"1ca9d1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56ca47f elementor-widget elementor-widget-image\" data-id=\"56ca47f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/desmarketeer.com\/en\/mike-s-journey-2\/episode-5-collaboration-marketing-sales\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-5-Collaboration-Marketing-Sales.png\" class=\"attachment-large size-large wp-image-6237\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-5-Collaboration-Marketing-Sales.png 960w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-5-Collaboration-Marketing-Sales-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-5-Collaboration-Marketing-Sales-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-5-Collaboration-Marketing-Sales-500x281.png 500w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Read Episode 5 in its entirety here.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f693c2 elementor-widget elementor-widget-text-editor\" data-id=\"1f693c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mike faces the challenge of implementing the power of smarketing. A crucial role is designated for his marketing department, led by Suzanne, and his sales department, led by Mart. Together with Erik, they organize a series of engaging workshops to inspire both teams and promote effective collaboration.  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9c8c7e4\" data-id=\"9c8c7e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfbf222 elementor-widget elementor-widget-image\" data-id=\"dfbf222\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/desmarketeer.com\/en\/mike-s-journey-2\/episode-6-smart-marketing\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-6-Smart-Marketing-2-1024x576.png\" class=\"attachment-large size-large wp-image-3707\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-6-Smart-Marketing-2-1024x576.png 1024w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-6-Smart-Marketing-2-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-6-Smart-Marketing-2-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-6-Smart-Marketing-2-1536x864.png 1536w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-6-Smart-Marketing-2-500x281.png 500w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-6-Smart-Marketing-2.png 1920w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Read Episode 6 in its entirety here.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f28cddc elementor-widget elementor-widget-text-editor\" data-id=\"f28cddc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In this engaging episode, Kora Kemp from Contentplace takes center stage as a true expert in smart marketing, assisting Suzanne and her team in their efforts to optimize qualified leads. With Kora&#8217;s extensive knowledge and experience, they will implement a well-crafted social media strategy to enhance the traffic flow to their company.  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65d25ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65d25ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9e3bc7b\" data-id=\"9e3bc7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-727d917 elementor-widget elementor-widget-image\" data-id=\"727d917\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/desmarketeer.com\/en\/mike-s-journey-2\/episode-7-smart-sales\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-7-Smart-Sales-1024x576.png\" class=\"attachment-large size-large wp-image-3546\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-7-Smart-Sales-1024x576.png 1024w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-7-Smart-Sales-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-7-Smart-Sales-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-7-Smart-Sales-1536x864.png 1536w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-7-Smart-Sales-500x281.png 500w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-7-Smart-Sales.png 1920w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Read Episode 7 in its entirety here.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c47e3 elementor-widget elementor-widget-text-editor\" data-id=\"c6c47e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">Mike comes to the realization that, in addition to setting up smart marketing, it&#8217;s time to make the sales department smarter as well. He approaches Erik Farine from Damavik with an exciting plan to harness the power of &#8216;smarketing&#8217; and enlists Mart&#8217;s help to make it a reality. <\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f4a3470\" data-id=\"f4a3470\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef858bf elementor-widget elementor-widget-image\" data-id=\"ef858bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/desmarketeer.com\/en\/mike-s-journey-2\/episode-8-data-analytics\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-8-Data-Analysis.png\" class=\"attachment-large size-large wp-image-6240\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-8-Data-Analysis.png 960w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-8-Data-Analysis-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-8-Data-Analysis-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-8-Data-Analysis-500x281.png 500w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Read Episode 8 in its entirety here.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa9cbe6 elementor-widget elementor-widget-text-editor\" data-id=\"fa9cbe6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In this episode, Erik emphasizes the importance of data analysis in the collaboration between marketing and sales, highlighting that data plays a crucial role in understanding the market and customers. To uncover valuable growth opportunities, Mike has hired an experienced Business Development Manager. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b89c9f0\" data-id=\"b89c9f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef2feb5 elementor-widget elementor-widget-image\" data-id=\"ef2feb5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/desmarketeer.com\/en\/mike-s-journey-2\/episode-9-system-integration\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-9-System-Integration.png\" class=\"attachment-large size-large wp-image-6242\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-9-System-Integration.png 960w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-9-System-Integration-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-9-System-Integration-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-9-System-Integration-500x281.png 500w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Read Episode 9 in its entirety here.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-334d1e7 elementor-widget elementor-widget-text-editor\" data-id=\"334d1e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With the implementation of the smarketing strategy, Mike succeeds in getting his company back on the growth path. One final step Mike must take is the implementation of end-to-end automation, which will automate repetitive tasks and allow teams more time for strategic decisions and creative ideas. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f3531b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f3531b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d77c128\" data-id=\"d77c128\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This series marks the beginning of a new phase for Mike and his company. The story revolves around resilience, determination, and the drive to innovate. Mike acknowledges that he has reached the limits of his own capabilities and is seeking external expertise. He realizes that new insights are necessary to lead his company into a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5770,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-5980","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/comments?post=5980"}],"version-history":[{"count":9,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5980\/revisions"}],"predecessor-version":[{"id":6246,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5980\/revisions\/6246"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media\/5770"}],"wp:attachment":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media?parent=5980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}