{"id":5992,"date":"2023-08-16T18:31:54","date_gmt":"2023-08-16T18:31:54","guid":{"rendered":"https:\/\/desmarketeer.com\/mike-s-journey-2\/aflevering-3-business-strategy\/"},"modified":"2024-11-22T10:24:29","modified_gmt":"2024-11-22T10:24:29","slug":"episode-3-business-strategy","status":"publish","type":"page","link":"https:\/\/desmarketeer.com\/en\/mike-s-journey-2\/episode-3-business-strategy\/","title":{"rendered":"Episode 3: Business Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5992\" class=\"elementor elementor-5992 elementor-3645\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b5493a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b5493a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45ce011\" data-id=\"45ce011\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67c9f7f elementor-widget elementor-widget-image\" data-id=\"67c9f7f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-3-Business-Strategy-Plan-1024x576.png\" class=\"attachment-large size-large wp-image-3541\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-3-Business-Strategy-Plan-1024x576.png 1024w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-3-Business-Strategy-Plan-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-3-Business-Strategy-Plan-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-3-Business-Strategy-Plan-1536x864.png 1536w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-3-Business-Strategy-Plan-500x281.png 500w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-3-Business-Strategy-Plan.png 1920w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e587dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e587dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fc4a94\" data-id=\"0fc4a94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dcb87f elementor-widget elementor-widget-text-editor\" data-id=\"7dcb87f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Mike and Erik are at a crucial stage in their smarketing journey. After thorough analyses and an in-depth SWOT evaluation, it&#8217;s time to make strategic choices and set clear goals. They know that these decisions will make a significant difference in achieving a better future for the company.  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f17dd9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f17dd9b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-da37841\" data-id=\"da37841\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a8e63a elementor-widget elementor-widget-text-editor\" data-id=\"5a8e63a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>That sounds easier than it is. Mike is often brought back to reality by Erik, as the goals he sets provide too little direction or fail to prioritize effectively. Mike is constantly confronted with his own patterns of work and is challenged to break free from them. This is not always easy for him. He must let go of old ideals and habits, but Erik persists, showing him how he, too, will need to change if he genuinely wants to grow his business again.    <\/p>\n<p>When Mike has his new goals clearly in sight, he sees how they are the building blocks for the next chapter in their Smarketing story\u2014one that outlines a smart new strategy that ensures Mike and his teams no longer waste their time on things that don\u2019t work. A strong strategy that provides direction and helps make smart decisions aligned with the company&#8217;s broader long-term vision. This strategy will become their guide, a sort of GPS in a sea of options, helping Mike make choices that not only strengthen the company now but are also sustainable for the future.  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f31d109\" data-id=\"f31d109\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2169fa elementor-widget elementor-widget-text-editor\" data-id=\"c2169fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>And there\u2019s something else: that business strategy also brings all departments and teams in the company together. With a common goal in mind, everyone is aligned, making the company much more efficient and stronger. <\/p>\n<p>The strategy is rightfully the heart of Mike and Erik&#8217;s Smarketing plan. Their focus can now shift to marketing and sales, which work together like a well-oiled machine.  <\/p>\n<p>Mike&#8217;s tip: a smart business strategy is essential for effectively implementing Smarketing. It is the force that drives everything in the right direction and ensures that the company stays on course for success.  <br \/>s<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34b0b78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34b0b78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a386208\" data-id=\"a386208\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ea1133 elementor-widget elementor-widget-image\" data-id=\"8ea1133\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/desmarketeer.com\/en\/mike-s-journey-2\/episode-4-support-from-management\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"743\" height=\"129\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-episode-4-1.png\" class=\"attachment-large size-large wp-image-6259\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-episode-4-1.png 743w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-episode-4-1-300x52.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-episode-4-1-500x87.png 500w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mike and Erik are at a crucial stage in their smarketing journey. After thorough analyses and an in-depth SWOT evaluation, it&#8217;s time to make strategic choices and set clear goals. They know that these decisions will make a significant difference in achieving a better future for the company. That sounds easier than it is. Mike [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5703,"parent":5980,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"content-type":"","footnotes":""},"class_list":["post-5992","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/comments?post=5992"}],"version-history":[{"count":5,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5992\/revisions"}],"predecessor-version":[{"id":6263,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5992\/revisions\/6263"}],"up":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media\/5703"}],"wp:attachment":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media?parent=5992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}