{"id":5999,"date":"2023-08-17T12:23:00","date_gmt":"2023-08-17T12:23:00","guid":{"rendered":"https:\/\/desmarketeer.com\/mike-s-journey-2\/episode-4-support-from-management\/"},"modified":"2024-11-22T10:24:58","modified_gmt":"2024-11-22T10:24:58","slug":"episode-4-support-from-management","status":"publish","type":"page","link":"https:\/\/desmarketeer.com\/en\/mike-s-journey-2\/episode-4-support-from-management\/","title":{"rendered":"Episode 4: Support from Management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5999\" class=\"elementor elementor-5999 elementor-3681\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0290b8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0290b8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e14d85\" data-id=\"8e14d85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e434c61 elementor-widget elementor-widget-image\" data-id=\"e434c61\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-4-Management-Support.png\" class=\"attachment-large size-large wp-image-6229\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-4-Management-Support.png 960w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-4-Management-Support-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-4-Management-Support-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-4-Management-Support-500x281.png 500w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc1dbd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc1dbd5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ac23e5\" data-id=\"0ac23e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98a2f96 elementor-widget elementor-widget-text-editor\" data-id=\"98a2f96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Mike faces the significant task of convincing the management team of the new direction he wants to take. The team has expressed its confidence in him but has also indicated that it will scrutinize his plans critically. Therefore, it is crucial for Mike that his presentation is clear and comprehensive. He enlists Erik&#8217;s help to create a presentation that addresses all the questions.   <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0b439e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0b439e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9a8e28c\" data-id=\"9a8e28c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba6c246 elementor-widget elementor-widget-text-editor\" data-id=\"ba6c246\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mike and Erik have become so in sync that their presentation is a seamless blend of well-founded arguments from Mike in favor of the Smarketing approach, supported by Erik&#8217;s extensive knowledge and tangible examples. Mike notices that Erik has more experience in this area and gives him the lead during moments of critical questioning. He effortlessly addresses the doubts and dispels them with relevant information. They stand side by side, with Mike&#8217;s leadership guiding the way and Erik&#8217;s role as an activator enhancing the dynamic.   <\/p>\n<p>However, the management team does not take decisions lightly, and an intense discussion ensues. There are questions about how the integration of sales and marketing translates into measurable results and what challenges may arise in the execution. Yet, Mike and Erik consistently provide answers that reinforce the strength of Smarketing.  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5faffd6\" data-id=\"5faffd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0567834 elementor-widget elementor-widget-text-editor\" data-id=\"0567834\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mike notices how the faces within his management team are becoming increasingly relaxed. They manage to alleviate deeply rooted concerns about the potential impact on the individual performance of the teams and the necessary adjustments to existing processes by presenting a new plan that offers clear, fresh perspectives. <\/p>\n<p>When the moment arrives to make a decision, it turns out that the members unanimously agree with the new strategy. Mike and Erik are overjoyed. The intense weeks and their close collaboration have not been in vain! Smarketing is now the new culture of Mike&#8217;s company!   <\/p>\n<p>They quickly realize that while a significant hurdle has been overcome, this is just the beginning. The sales and marketing teams must now fully embrace the Smarketing concept. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dcf7bd7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dcf7bd7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6becca6d\" data-id=\"6becca6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52bbe52d elementor-widget elementor-widget-heading\" data-id=\"52bbe52d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-small\">10 Critical Questions + Answers from the Management Team<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca4b01b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2ca4b01b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/share-eu1.hsforms.com\/1jMshiCzxTa-Q_Vy-JriKXg2bitoi\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Download here<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98b8859 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98b8859\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d6c2a7\" data-id=\"0d6c2a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8577e0 elementor-widget elementor-widget-image\" data-id=\"f8577e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/desmarketeer.com\/en\/mike-s-journey-2\/episode-5-collaboration-marketing-sales\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"743\" height=\"129\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-episode-5-1.png\" class=\"attachment-large size-large wp-image-6264\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-episode-5-1.png 743w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-episode-5-1-300x52.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-episode-5-1-500x87.png 500w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mike faces the significant task of convincing the management team of the new direction he wants to take. The team has expressed its confidence in him but has also indicated that it will scrutinize his plans critically. Therefore, it is crucial for Mike that his presentation is clear and comprehensive. He enlists Erik&#8217;s help to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5704,"parent":5980,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-5999","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/comments?post=5999"}],"version-history":[{"count":4,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5999\/revisions"}],"predecessor-version":[{"id":6268,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5999\/revisions\/6268"}],"up":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media\/5704"}],"wp:attachment":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media?parent=5999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}