{"id":6005,"date":"2023-08-17T13:50:55","date_gmt":"2023-08-17T13:50:55","guid":{"rendered":"https:\/\/desmarketeer.com\/mike-s-journey-2\/episode-7-smart-sales\/"},"modified":"2024-11-22T10:27:40","modified_gmt":"2024-11-22T10:27:40","slug":"episode-7-smart-sales","status":"publish","type":"page","link":"https:\/\/desmarketeer.com\/en\/mike-s-journey-2\/episode-7-smart-sales\/","title":{"rendered":"Episode 7: Smart Sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6005\" class=\"elementor elementor-6005 elementor-3721\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47c469b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47c469b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ddafb0b\" data-id=\"ddafb0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-717ddb8 elementor-widget elementor-widget-image\" data-id=\"717ddb8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-7-Smart-Sales-1024x576.png\" class=\"attachment-large size-large wp-image-3546\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-7-Smart-Sales-1024x576.png 1024w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-7-Smart-Sales-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-7-Smart-Sales-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-7-Smart-Sales-1536x864.png 1536w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-7-Smart-Sales-500x281.png 500w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Mikes-Journey-Aflevering-7-Smart-Sales.png 1920w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf791cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf791cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60ba098\" data-id=\"60ba098\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf1f4d0 elementor-widget elementor-widget-text-editor\" data-id=\"bf1f4d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The successes in the marketing department pave the way for implementing the Smarketing principle in the sales department. Mike once again seeks the help of Erik Farine and Damavik. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d01e8b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d01e8b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-245e519\" data-id=\"245e519\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfddb70 elementor-widget elementor-widget-text-editor\" data-id=\"cfddb70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Together with Mart, he discusses with Erik the details of their strategic approach. The implementation of the three pillars of the plan is at the forefront: account planning, social selling, and pipeline management. <\/p>\n<p>The account plans serve as a roadmap to guide the sales teams and keep the marketing teams informed about the most crucial customer segments. This provides insights into customer needs, allowing strategies to be better aligned with their expectations and desires. <\/p>\n<p>The plan for social selling was to meticulously follow up on the leads generated by the marketing department. This goes beyond simply responding to leads; the goal is to proactively reach out to potential customers and engage in meaningful interactions with them, thereby building a relationship. This strengthens the company&#8217;s position in the market.  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80f4246\" data-id=\"80f4246\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f638c8d elementor-widget elementor-widget-text-editor\" data-id=\"f638c8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>And then, active management of the pipeline. This provides a quick overview of the status of ongoing leads and the opportunities for the next steps. How can the deal be closed? Since everything is now centralized in one place and no time is wasted on unproductive sales conversations, there is a greater sense of calm in the department. A solid foundation for long-term success has now been established.    <\/p>\n<p>Mike wants to add one more thing to the plan: the establishment of a dedicated Sales Development Team. This team will focus exclusively on nurturing and cultivating the leads provided by the marketing department, ultimately transforming them into Sales Qualified Leads (SQLs). This team will not only boost growth in new customers but also contribute to the overall revenue growth of the company.  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7946f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7946f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0f60bf\" data-id=\"c0f60bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-040b4b4 elementor-widget elementor-widget-image\" data-id=\"040b4b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/desmarketeer.com\/en\/mike-s-journey-2\/episode-8-data-analytics\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"743\" height=\"129\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-episode-8-1.png\" class=\"attachment-large size-large wp-image-6281\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-episode-8-1.png 743w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-episode-8-1-300x52.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-episode-8-1-500x87.png 500w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The successes in the marketing department pave the way for implementing the Smarketing principle in the sales department. Mike once again seeks the help of Erik Farine and Damavik. Together with Mart, he discusses with Erik the details of their strategic approach. The implementation of the three pillars of the plan is at the forefront: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5707,"parent":5980,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-6005","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/6005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/comments?post=6005"}],"version-history":[{"count":4,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/6005\/revisions"}],"predecessor-version":[{"id":6285,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/6005\/revisions\/6285"}],"up":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media\/5707"}],"wp:attachment":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media?parent=6005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}