{"id":6007,"date":"2023-08-17T14:11:50","date_gmt":"2023-08-17T14:11:50","guid":{"rendered":"https:\/\/desmarketeer.com\/mike-s-journey-2\/episode-8-data-analytics\/"},"modified":"2024-11-22T10:28:05","modified_gmt":"2024-11-22T10:28:05","slug":"episode-8-data-analytics","status":"publish","type":"page","link":"https:\/\/desmarketeer.com\/en\/mike-s-journey-2\/episode-8-data-analytics\/","title":{"rendered":"Episode 8: Data Analytics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6007\" class=\"elementor elementor-6007 elementor-3731\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9d78e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9d78e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccf836a\" data-id=\"ccf836a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdd23b4 elementor-widget elementor-widget-image\" data-id=\"bdd23b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-8-Data-Analysis-1.png\" class=\"attachment-large size-large wp-image-6286\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-8-Data-Analysis-1.png 960w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-8-Data-Analysis-1-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-8-Data-Analysis-1-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-8-Data-Analysis-1-500x281.png 500w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0733ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0733ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41772ba\" data-id=\"41772ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-903e4f0 elementor-widget elementor-widget-text-editor\" data-id=\"903e4f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Mike and his company&#8217;s Smarketing journey is a success! To enhance collaboration between marketing and sales, effective data analysis is essential. Data plays a crucial role in unraveling market trends and deciphering customer behavior. Early in their discussions, Erik highlighted the added value of a Business Development Manager.   <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca6b731 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca6b731\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6f68dd4\" data-id=\"6f68dd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99a5e58 elementor-widget elementor-widget-text-editor\" data-id=\"99a5e58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mike found a seasoned candidate for this role within his company. His thorough analyses have led to the discovery of hidden patterns and connections that were not visible to the naked eye. From these findings, new growth opportunities have emerged. For Mike, this means getting back to being a step ahead of the competition. Being able to identify trends at an early stage and knowing how to respond has taken on a whole new meaning for Mike.    <\/p>\n<p>Here, too, the strength lies in the integration of sales and marketing. Combining the data provides a more comprehensive view of the opportunities the market offers. In fact, it not only reveals growth opportunities but also sheds light on untapped market segments that are ready to be explored.  <\/p>\n<p>As we progress further in the Smarketing journey, it becomes increasingly clear that well-organized and well-executed data analysis is the cornerstone of everything. It is now possible to accurately identify which target audiences are the most promising for upcoming marketing campaigns. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c5fd07a\" data-id=\"c5fd07a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db8fd86 elementor-widget elementor-widget-text-editor\" data-id=\"db8fd86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The process involves careful evaluation, in-depth interpretation, and the highest level of data integrity. The collection of data must never come at the expense of the privacy of (potential) customers. <\/p>\n<p>Data are rightly called the new gold; it is the secret formula that enables companies to make strategic decisions with confidence and effectively capitalize on growth opportunities. The Business Development Manager acts as the architect of this success, possessing the skills of an experienced data analyst and the strategic insight of a market pioneer. <\/p>\n<p>This eighth episode of our Smarketing journey demonstrates that everything hinges on a clear plan for all involved departments, but the beating heart lies in data analysis. With an experienced Business Development Manager at the helm, a company can continue to grow amid challenges and changes. <\/p><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e713621 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e713621\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47598ea\" data-id=\"47598ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7efab9e elementor-widget elementor-widget-image\" data-id=\"7efab9e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/desmarketeer.com\/en\/mike-s-journey-2\/episode-9-system-integration\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"743\" height=\"129\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-episode-9.png\" class=\"attachment-large size-large wp-image-6288\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-episode-9.png 743w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-episode-9-300x52.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-episode-9-500x87.png 500w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mike and his company&#8217;s Smarketing journey is a success! To enhance collaboration between marketing and sales, effective data analysis is essential. Data plays a crucial role in unraveling market trends and deciphering customer behavior. Early in their discussions, Erik highlighted the added value of a Business Development Manager. Mike found a seasoned candidate for this [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5708,"parent":5980,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-6007","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/6007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/comments?post=6007"}],"version-history":[{"count":5,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/6007\/revisions"}],"predecessor-version":[{"id":6292,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/6007\/revisions\/6292"}],"up":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media\/5708"}],"wp:attachment":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media?parent=6007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}