{"id":6012,"date":"2023-08-21T10:39:19","date_gmt":"2023-08-21T10:39:19","guid":{"rendered":"https:\/\/desmarketeer.com\/mike-s-journey-2\/episode-9-system-integration\/"},"modified":"2024-11-22T10:28:34","modified_gmt":"2024-11-22T10:28:34","slug":"episode-9-system-integration","status":"publish","type":"page","link":"https:\/\/desmarketeer.com\/en\/mike-s-journey-2\/episode-9-system-integration\/","title":{"rendered":"Episode 9: System Integration"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6012\" class=\"elementor elementor-6012 elementor-3755\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1aa3619 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1aa3619\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83dddda\" data-id=\"83dddda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90da3b5 elementor-widget elementor-widget-image\" data-id=\"90da3b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-9-System-Integration-1.png\" class=\"attachment-large size-large wp-image-6293\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-9-System-Integration-1.png 960w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-9-System-Integration-1-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-9-System-Integration-1-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Mikes-Journey-Episode-9-System-Integration-1-500x281.png 500w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a72f13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a72f13\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-807a813\" data-id=\"807a813\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1323053 elementor-widget elementor-widget-text-editor\" data-id=\"1323053\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>After the successful implementation of the Smarketing strategy, Mike has successfully put his company back on the path to growth. However, one important step remains: achieving end-to-end automation. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81f6b60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81f6b60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-52f4cfa\" data-id=\"52f4cfa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c9e526 elementor-widget elementor-widget-text-editor\" data-id=\"6c9e526\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When the various systems that the departments are currently using are integrated, valuable customer information becomes accessible to all teams. However, it&#8217;s important that this is done carefully. There are four key topics to consider, and Mike once again needs the involvement of all employees to ensure a successful outcome.<\/p><p>He gathers Suzanne and Mart again, and together they develop a step-by-step plan in which the four topics are discussed in detail:<\/p><p><strong>1.Seamless Integration of All Systems<br \/><\/strong>Integrating different systems can be complex and requires knowledge of the existing systems and their technical details. They agree that this should be carried out by experts who can intervene if any issues arise. The integration aims to improve processes and ensure better alignment, so disruptions must be avoided.<\/p><p><strong>2. Data Consistency and Quality<br \/><\/strong>When integrating marketing tools, CRM, and other systems, it is crucial to maintain uniform and up-to-date data. This prevents incorrect conclusions from being drawn based on unreliable information. The teams will be trained to ensure they can effectively work with the new software.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9ce789a\" data-id=\"9ce789a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-616e96e elementor-widget elementor-widget-text-editor\" data-id=\"616e96e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>3. Privacy<br \/><\/strong>When collecting and storing data, privacy is a significant concern. Merging data from different sources can lead to potential exposure of sensitive information. Therefore, security protocols, access management, and data encryption must be well-established in the new systems. It is essential to ensure the confidentiality of customer data and to comply with applicable privacy regulations.<\/p><p><strong>4. Employee Satisfaction<br \/><\/strong>Everything depends on the commitment of the staff. A lot has already been asked of them in recent months, and the merging of Mart&#8217;s and Suzanne&#8217;s teams has only had positive effects. However, there must still be attention to what the changes may mean for both teams.<\/p><p>Mike is confident that with a well-thought-out training and communication strategy, the teams will align once again and adopt the new way of working. He believes in the collaboration between Mart and Suzanne, as they have previously demonstrated their ability to achieve great results together. <br \/><br \/>Mike realizes that he is fortunate to have encountered Erik and the Smarketing concept; he feels the same energy as he did years ago when his entrepreneurial journey began. With a big smile, he closes his laptop, grabs his jacket from the coat rack, and heads to his car, ready for the weekend. A bright future awaits!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52c917d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52c917d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57cfa8c\" data-id=\"57cfa8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af10f63 elementor-widget elementor-widget-image\" data-id=\"af10f63\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/damavik.be\/en\/services\/smarketing\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"743\" height=\"129\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Kopie-van-Mikes-Journey-Afleringen-doorlopen-website-The-End.png\" class=\"attachment-large size-large wp-image-6296\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Kopie-van-Mikes-Journey-Afleringen-doorlopen-website-The-End.png 743w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Kopie-van-Mikes-Journey-Afleringen-doorlopen-website-The-End-300x52.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Kopie-van-Mikes-Journey-Afleringen-doorlopen-website-The-End-500x87.png 500w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Meet Damavik - Executive Advisor &amp; Activator<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>After the successful implementation of the Smarketing strategy, Mike has successfully put his company back on the path to growth. However, one important step remains: achieving end-to-end automation. When the various systems that the departments are currently using are integrated, valuable customer information becomes accessible to all teams. However, it&#8217;s important that this is done [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5709,"parent":5980,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-6012","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/6012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/comments?post=6012"}],"version-history":[{"count":7,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/6012\/revisions"}],"predecessor-version":[{"id":6303,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/6012\/revisions\/6303"}],"up":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/5980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media\/5709"}],"wp:attachment":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media?parent=6012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}