{"id":6054,"date":"2023-08-21T12:10:09","date_gmt":"2023-08-21T12:10:09","guid":{"rendered":"https:\/\/desmarketeer.com\/suzannes-journey-2\/episode-3-conversion-dissonance\/"},"modified":"2024-11-22T10:34:09","modified_gmt":"2024-11-22T10:34:09","slug":"episode-3-conversion-dissonance","status":"publish","type":"page","link":"https:\/\/desmarketeer.com\/en\/suzannes-journey-2\/episode-3-conversion-dissonance\/","title":{"rendered":"Episode 3: Conversion Dissonance"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6054\" class=\"elementor elementor-6054 elementor-3804\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fc01dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fc01dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15db57d\" data-id=\"15db57d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f166e5 elementor-widget elementor-widget-image\" data-id=\"8f166e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Suzanes-Journey-Episode-3-Conversion-dissonance.png\" class=\"attachment-large size-large wp-image-6311\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Suzanes-Journey-Episode-3-Conversion-dissonance.png 960w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Suzanes-Journey-Episode-3-Conversion-dissonance-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Suzanes-Journey-Episode-3-Conversion-dissonance-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Suzanes-Journey-Episode-3-Conversion-dissonance-500x281.png 500w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9dd28c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9dd28c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72bc78f\" data-id=\"72bc78f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e49d98 elementor-widget elementor-widget-text-editor\" data-id=\"2e49d98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>In the third episode of our series, titled &#8220;Harmony of Conversion,&#8221; Suzanne&#8217;s renewed approach to targeting and generating traffic takes center stage, resulting in tangible outcomes.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40539ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40539ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6fa4119\" data-id=\"6fa4119\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ca97dc elementor-widget elementor-widget-text-editor\" data-id=\"5ca97dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Although progress is being made, there remains a divide between the sales and marketing teams regarding the quantity and quality of leads. While sales yearns for more leads, marketing focuses on delivering high-quality leads. This conflict threatens to disrupt the harmony.  <\/p>\n<p>In an effort to resolve this issue, Mike calls Suzanne and Mart, the Sales Manager, to his office. During the conversation, all experiences and frustrations are brought to light, and all parties acknowledge the need to find a good solution. Suzanne then presents a preliminary proposal: \u201cIf we thoroughly analyze the online behavior of our potential customers, my department can create universal customer profiles. This way, we can automatically guide you to the most promising leads at the right time.\u201d   <\/p>\n<p>She pauses for a moment, takes a deep breath, and continues, \u201cWe need to work together as one well-oiled team to benefit from higher-quality leads, real-time prospect profiles, and personalized emails. You\u2019ll see that the conversion rates will skyrocket.\u201d<\/p>\n<p>Mart nods but remains silent. Suzanne holds her breath. This was a bold proposal, and given the current dynamics between marketing and sales, it\u2019s uncertain whether Mart is on board. But that seems unwarranted. Mart&#8217;s expression brightens completely, and he enthusiastically says, \u201cThat\u2019s a really great plan, Suzanne. Let\u2019s do this!\u201d    <\/p>\n<p>Mike is also sitting at the table with a grin, noticing the renewed confidence between Suzanne and Mart. He encourages both parties to go all in.<\/p>\n<p>As the new approach becomes more established, Suzanne realizes that attracting visitors to the website and other digital channels was a crucial first step, but the ultimate goal has always been to convert these visitors into loyal customers.<\/p>\n<p style=\"margin-bottom: 20px;\">With the aim of optimizing conversions, she takes the initiative to organize a workshop for the combined Sales and Marketing team. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-273c1b9\" data-id=\"273c1b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beeace6 elementor-widget elementor-widget-text-editor\" data-id=\"beeace6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"display: inline !important;\"><span style=\"display: inline !important;\">In her view, there is only one person who can approach this with the right mindset: Kora from Contentplace. Kora also focuses on conversion optimization, which revolves around a deep understanding of the behavior and needs of website visitors. Only then can strategic steps be taken to increase the conversion rate.<\/p>\n<p><\/span><br \/>The main topics during the workshop include the importance of a clear and compelling call-to-action, minimizing distractions on landing pages, and simplifying the conversion process. Kora also introduces useful techniques such as A\/B testing to compare different variants of pages and identify the most effective approach. <\/span><\/p>\n<p>Armed with the new insights from Kora, Suzanne and Mart begin optimizing their website and other conversion points. In this process, they discover that even small adjustments in design, content, and user experience can have a significant impact on their conversion rates. The power of a well-designed call-to-action becomes clearer than ever, while they also understand the value of a streamlined conversion path without distractions. The importance of continuous improvement is highlighted by applying A\/B testing to objectively measure and evaluate the impact of changes.   <\/p>\n<p>As the story unfolds, we see how Suzanne and Mart, in close collaboration with the Sales  Marketing team, create a harmonious synergy. The divide between sales and marketing is overcome thanks to a shared vision of maximizing conversions. <\/p>\n<p>The path to success is paved with insights, collaboration, and continuous improvement, and it becomes clear that conversion optimization is not just a technique but rather a symphony that encompasses every aspect of the business.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65ebb7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65ebb7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57baeea\" data-id=\"57baeea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a716e0b elementor-widget elementor-widget-image\" data-id=\"a716e0b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/140286402.fs1.hubspotusercontent-eu1.net\/hubfs\/140286402\/De%20Smarketeer%20Journey%20Suzanne\/Suzannes%20Journey_%20Modern%20Mark%20-%20Aflevering%203.mp4https:\/\/140286402.fs1.hubspotusercontent-eu1.net\/hubfs\/140286402\/De%20Smarketeer%20Journey%20Suzanne\/Suzannes%20Journey_%20Modern%20Mark%20-%20Aflevering%203.mp4\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"743\" height=\"129\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Suzannes-Journey-Modern-Mark-aflevering-3.png\" class=\"attachment-large size-large wp-image-6340\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Suzannes-Journey-Modern-Mark-aflevering-3.png 743w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Suzannes-Journey-Modern-Mark-aflevering-3-300x52.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Suzannes-Journey-Modern-Mark-aflevering-3-500x87.png 500w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8292b10 elementor-widget elementor-widget-image\" data-id=\"8292b10\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/desmarketeer.com\/en\/suzannes-journey-2\/episode-4-content-crescendo\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"743\" height=\"129\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-Episode-4-2.png\" class=\"attachment-large size-large wp-image-6342\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-Episode-4-2.png 743w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-Episode-4-2-300x52.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-Episode-4-2-500x87.png 500w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the third episode of our series, titled &#8220;Harmony of Conversion,&#8221; Suzanne&#8217;s renewed approach to targeting and generating traffic takes center stage, resulting in tangible outcomes. Although progress is being made, there remains a divide between the sales and marketing teams regarding the quantity and quality of leads. While sales yearns for more leads, marketing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5713,"parent":6046,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"content-type":"","footnotes":""},"class_list":["post-6054","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/6054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/comments?post=6054"}],"version-history":[{"count":4,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/6054\/revisions"}],"predecessor-version":[{"id":6346,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/6054\/revisions\/6346"}],"up":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/6046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media\/5713"}],"wp:attachment":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media?parent=6054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}