{"id":6056,"date":"2023-08-21T12:21:50","date_gmt":"2023-08-21T12:21:50","guid":{"rendered":"https:\/\/desmarketeer.com\/suzannes-journey-2\/episode-4-content-crescendo\/"},"modified":"2024-11-22T10:34:40","modified_gmt":"2024-11-22T10:34:40","slug":"episode-4-content-crescendo","status":"publish","type":"page","link":"https:\/\/desmarketeer.com\/en\/suzannes-journey-2\/episode-4-content-crescendo\/","title":{"rendered":"Episode 4: Content Crescendo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6056\" class=\"elementor elementor-6056 elementor-3817\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a91ff8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a91ff8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1d85c7\" data-id=\"a1d85c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9107b6c elementor-widget elementor-widget-image\" data-id=\"9107b6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Suzanes-Journey-Aflevering-4-Content-Crescendo-1024x576.png\" class=\"attachment-large size-large wp-image-3576\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Suzanes-Journey-Aflevering-4-Content-Crescendo-1024x576.png 1024w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Suzanes-Journey-Aflevering-4-Content-Crescendo-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Suzanes-Journey-Aflevering-4-Content-Crescendo-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Suzanes-Journey-Aflevering-4-Content-Crescendo-1536x864.png 1536w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Suzanes-Journey-Aflevering-4-Content-Crescendo-500x281.png 500w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/08\/Suzanes-Journey-Aflevering-4-Content-Crescendo.png 1920w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-156ed81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"156ed81\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8256d65\" data-id=\"8256d65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-831268b elementor-widget elementor-widget-text-editor\" data-id=\"831268b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>This episode focuses on the complexity of effective content creation and goes further by highlighting the value of Bing marketing as a strategy for audience engagement.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76f6dd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76f6dd4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b3d0ab2\" data-id=\"b3d0ab2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d869614 elementor-widget elementor-widget-text-editor\" data-id=\"d869614\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the fourth episode, titled &#8220;Content Crescendo,&#8221; the complex task of valuable content creation and management takes center stage for Suzanne and her team. They anticipated it would be a significant challenge, which is why Suzanne once again seeks the help of Kora. With the expertise of Contentplace.nl, they aim to gain control over this crucial aspect of their work. The goal is to develop and implement an effective content strategy that ensures their target audiences transform into engaged audiences.   <\/p>\n<p>In a strategic session with Contentplace.nl, they delve deeper into understanding the specific needs and preferences of Suzanne&#8217;s target audience. The team quickly realizes that this is the core of successful content creation. Together, they begin to identify topics that resonate with the audience and determine how to present them in the right context.  <\/p>\n<p>Kora introduces a new idea: binge marketing. &#8220;When you build and present content in the form of series with multiple episodes, you engage your audience with your company for a longer period, gradually transforming them into an engaged audience. A series can be offered to viewers, readers, and listeners, taking them on a gradual journey deeper into your product and company.&#8221; <\/p>\n<p>The group listens attentively. This sounds interesting! &#8220;It&#8217;s important to optimize the content for search engines,&#8221; Kora continues, discussing practical tips to enhance the visibility of the content without resorting to excessive keyword use or unnatural tricks.   <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ee8f069\" data-id=\"ee8f069\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f661bee elementor-widget elementor-widget-text-editor\" data-id=\"f661bee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"display: inline !important;\">.<br \/>\n\u201cHet doel is om organisch verkeer te genereren en daarmee de zichtbaarheid te vergroten, dat lukt alleen als je geloofwaardig overkomt.\u201d <br \/><\/span><br \/>In addition to discussing search engine optimization, Kora emphasizes the importance of consistent efforts. Suzanne&#8217;s team now realizes that high-quality content is not a one-time event but rather an ongoing responsibility. Establishing a content calendar is a great help in staying organized and ensuring a continuous flow of valuable content.  <\/p>\n<p>On to the next destination in the content journey! With the valuable insights from Contentplace.nl, Suzanne&#8217;s team eagerly gets to work to grow alongside the evolving content landscape. The ultimate goal remains to build an engaged and interested audience, and with an appealing series of content episodes, they are confident they can achieve that!  <\/p>\n<p>A thoughtful strategy follows, and with the series that emerges from it, they fill their content channels. However, new challenges are quick to arise. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c1680e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c1680e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49580b7\" data-id=\"49580b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8684dc5 elementor-widget elementor-widget-image\" data-id=\"8684dc5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/140286402.fs1.hubspotusercontent-eu1.net\/hubfs\/140286402\/De%20Smarketeer%20Journey%20Suzanne\/Suzannes%20Journey_%20Modern%20Mark%20-%20Aflevering%204.mp4\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"743\" height=\"129\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Suzannes-Journey-Modern-Mark-aflevering-4.png\" class=\"attachment-large size-large wp-image-6347\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Suzannes-Journey-Modern-Mark-aflevering-4.png 743w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Suzannes-Journey-Modern-Mark-aflevering-4-300x52.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Suzannes-Journey-Modern-Mark-aflevering-4-500x87.png 500w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a6d9c elementor-widget elementor-widget-image\" data-id=\"71a6d9c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/desmarketeer.com\/en\/suzannes-journey-2\/episode-5-data-symphony\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"743\" height=\"129\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-Episode-5-2.png\" class=\"attachment-large size-large wp-image-6349\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-Episode-5-2.png 743w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-Episode-5-2-300x52.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/11\/Read-Episode-5-2-500x87.png 500w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This episode focuses on the complexity of effective content creation and goes further by highlighting the value of Bing marketing as a strategy for audience engagement. In the fourth episode, titled &#8220;Content Crescendo,&#8221; the complex task of valuable content creation and management takes center stage for Suzanne and her team. They anticipated it would be [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5714,"parent":6046,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"content-type":"","footnotes":""},"class_list":["post-6056","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/6056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/comments?post=6056"}],"version-history":[{"count":4,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/6056\/revisions"}],"predecessor-version":[{"id":6353,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/6056\/revisions\/6353"}],"up":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/pages\/6046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media\/5714"}],"wp:attachment":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media?parent=6056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}