{"id":6431,"date":"2024-11-20T16:01:17","date_gmt":"2024-11-20T16:01:17","guid":{"rendered":"https:\/\/desmarketeer.com\/?p=6431"},"modified":"2025-01-24T13:41:05","modified_gmt":"2025-01-24T13:41:05","slug":"from-dark-funnel-to-awareness-how-to-capture-attention-and-position-your-brand","status":"publish","type":"post","link":"https:\/\/desmarketeer.com\/en\/2024\/11\/20\/from-dark-funnel-to-awareness-how-to-capture-attention-and-position-your-brand\/","title":{"rendered":"From Dark funnel to Awareness: How to capture attention and position your brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6431\" class=\"elementor elementor-6431\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da67f9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da67f9f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4843d4e\" data-id=\"4843d4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a085ac elementor-widget elementor-widget-image\" data-id=\"3a085ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/10\/ENG-De-Awareness-fase-1-1024x576.png\" class=\"attachment-large size-large wp-image-6104\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/10\/ENG-De-Awareness-fase-1-1024x576.png 1024w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/10\/ENG-De-Awareness-fase-1-300x169.png 300w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/10\/ENG-De-Awareness-fase-1-768x432.png 768w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/10\/ENG-De-Awareness-fase-1-500x281.png 500w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2024\/10\/ENG-De-Awareness-fase-1.png 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0264320 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0264320\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ad2c59\" data-id=\"1ad2c59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f5b1fa elementor-widget elementor-widget-text-editor\" data-id=\"2f5b1fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>In our previous article, we revealed the mysterious world of the \u201cDark Funnel,\u201d where customers begin their purchasing journey silently and anonymously. Now they have arrived at the next stage: the Awareness phase. This is the moment when they realize they have a problem or need and actively seek answers. In this blog, we will discuss how to capture their attention and position your brand as the solution.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab01586 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab01586\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d59844a\" data-id=\"d59844a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eeacde3 elementor-widget elementor-widget-text-editor\" data-id=\"eeacde3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-232c93b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"232c93b\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a7256c\" data-id=\"4a7256c\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-875d342 elementor-widget elementor-widget-text-editor\" data-id=\"875d342\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<h2>Reflecting on the Dark Funnel<\/h2>\n<p>Before potential customers openly begin their search for solutions, they find themselves in the Dark Funnel. During this phase, they conduct anonymous research without directly interacting with your brand. Quietly, they discover their needs, compare options, and form an idea of what they might require. Once they step out of this hidden phase and into the\u00a0<strong>Awareness Phase<\/strong>, your opportunity to become visible begins.<\/p>\n<h2>What is the Awareness Phase?<\/h2>\n<p>In the Awareness Phase, customers become aware of the problem they are facing, but they don\u2019t yet know the best solution. They seek information, educational content, and guidance to better understand their problem and explore possible solutions. This is the perfect moment for your brand to step in by providing valuable insights and becoming a reliable source of knowledge.<\/p>\n<h2>How to capture attention in the Awareness Phase<\/h2>\n<p>To stand out in the Awareness Phase and attract potential customers to your brand, you can implement the following strategies:<\/p>\n<h4><strong>High-Quality Content Marketing<\/strong><\/h4>\n<p>Content is key in the Awareness Phase. Create engaging blog posts, white papers, guides, videos, and infographics that address the pain points of your target audience. Offer new perspectives and practical advice. Your content should aim to inform and support your audience while subtly positioning your brand as a potential solution.<\/p>\n<h4><strong>Search Engine Optimization (SEO)<\/strong><\/h4>\n<p>In the Awareness Phase, customers often start their search through search engines. Therefore, it\u2019s crucial to optimize your content for relevant keywords related to your audience\u2019s problems. Use both on-page SEO (such as optimizing your headings, meta descriptions, and keywords) and off-page SEO (such as gaining backlinks from reputable websites) to ensure your content is easily discoverable.<\/p>\n<h4><strong>Social Media Engagement<\/strong><\/h4>\n<p>Social media is a powerful tool to increase brand visibility and engage with potential customers. Share your content on platforms like LinkedIn, Facebook, and Twitter, and encourage interaction. Participate in relevant conversations and create shareable content that aligns with your audience\u2019s interests. Social ads can help you reach targeted audiences and spread your message further.<\/p>\n<h4><strong>Video Marketing<\/strong><\/h4>\n<p>Short, informative videos are an excellent way to capture your audience\u2019s attention. These videos can highlight common customer problems or offer quick solutions. Publish them on platforms like YouTube and Instagram to reach a wider audience and encourage engagement.<\/p>\n<h4><strong>Interactive Content<\/strong><\/h4>\n<p>Interactive content, such as polls, quizzes, and surveys, is a great way to connect with your audience and learn more about their needs. By actively engaging them, you gather valuable data and build a relationship with potential customers.<\/p>\n<h2>Social Selling in the Awareness Phase<\/h2>\n<p>In addition to marketing, social selling plays a key role in the Awareness Phase. Social selling involves using social media platforms like LinkedIn and Twitter to build relationships with potential customers. Rather than focusing on direct selling, the emphasis is on providing value and establishing credibility.<\/p>\n<p>Salespeople can use the following tactics to succeed in social selling:<\/p>\n<ul>\n<li><strong>Build a strong social media presence<\/strong>: Keep your profiles updated with industry insights, articles, and content that showcase your expertise.<\/li>\n<li><strong>Engage with potential customers<\/strong>: Respond to posts, join discussions, and offer advice to position yourself as a helpful, knowledgeable professional.<\/li>\n<li><strong>Share content strategically<\/strong>: Use both personal and company social media channels to share content that\u2019s relevant to your audience\u2019s needs, positioning yourself as a trusted advisor.<\/li>\n<\/ul>\n<h2>The role of marketing in the Awareness Phase<\/h2>\n<p>In the Awareness Phase, marketing is focused on creating content that informs, engages, and educates. By leveraging multiple channels such as blogs, social media, SEO, and paid advertisements, marketing aims to attract attention and guide potential customers to your website or other touchpoints. The goal is to position your brand as a thought leader and a reliable partner in solving their problem.<\/p>\n<h2>Conclusion<\/h2>\n<p>The Awareness Phase is a crucial step in the customer journey. It\u2019s when potential customers recognize their needs and start searching for solutions. By creating the right content and building a strong presence through SEO, social media, videos, and interactive elements, you can capture their attention and position your brand as the ideal solution to their problem. This sets the foundation for strong customer relationships and ensures your brand stays top of mind with potential buyers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67c75e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67c75e8\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68a7ea9\" data-id=\"68a7ea9\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-fafa662 elementor-widget elementor-widget-spacer\" data-id=\"fafa662\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-spacer\">\n<div class=\"elementor-spacer-inner\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8510546 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8510546\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8daa5a2\" data-id=\"8daa5a2\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-cb103eb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cb103eb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-divider\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e448c49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e448c49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0111041\" data-id=\"0111041\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28f226c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"28f226c\" data-element_type=\"widget\" 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.elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9d0662 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9d0662\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d16a74a\" data-id=\"d16a74a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6eacfe7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6eacfe7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcf5eb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcf5eb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6957e3b\" data-id=\"6957e3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4fcda2 elementor-widget elementor-widget-text-editor\" data-id=\"e4fcda2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Would you like to know how I can support your company&#8217;s transition to smarketing?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2120cb elementor-widget elementor-widget-button\" data-id=\"a2120cb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Damavik<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-97116e5\" data-id=\"97116e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-359f038 elementor-widget elementor-widget-image\" data-id=\"359f038\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"132\" height=\"300\" src=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/09\/emoji-5-navy-removebg-preview-1-132x300.png\" class=\"attachment-medium size-medium wp-image-5899\" alt=\"\" srcset=\"https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/09\/emoji-5-navy-removebg-preview-1-132x300.png 132w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/09\/emoji-5-navy-removebg-preview-1-221x500.png 221w, https:\/\/desmarketeer.com\/wp-content\/uploads\/2023\/09\/emoji-5-navy-removebg-preview-1.png 332w\" sizes=\"(max-width: 132px) 100vw, 132px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Awareness Phase is when potential customers realize their problem and begin searching for solutions. To capture attention, brands should focus on high-quality content marketing, SEO, social media engagement, video marketing, and interactive content. Social selling and providing value help establish credibility, positioning your brand as the ideal solution.<\/p>\n","protected":false},"author":4,"featured_media":6433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[89,91],"tags":[],"class_list":["post-6431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marts-journey","category-suzannes-journey"],"_links":{"self":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/posts\/6431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/comments?post=6431"}],"version-history":[{"count":5,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/posts\/6431\/revisions"}],"predecessor-version":[{"id":6438,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/posts\/6431\/revisions\/6438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media\/6433"}],"wp:attachment":[{"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/media?parent=6431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/categories?post=6431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/desmarketeer.com\/en\/wp-json\/wp\/v2\/tags?post=6431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}