That sounds easier than it is. Mike is often brought back to reality by Erik, as the goals he sets provide too little direction or fail to prioritize effectively. Mike is constantly confronted with his own patterns of work and is challenged to break free from them. This is not always easy for him. He must let go of old ideals and habits, but Erik persists, showing him how he, too, will need to change if he genuinely wants to grow his business again.

When Mike has his new goals clearly in sight, he sees how they are the building blocks for the next chapter in their Smarketing story—one that outlines a smart new strategy that ensures Mike and his teams no longer waste their time on things that don’t work. A strong strategy that provides direction and helps make smart decisions aligned with the company’s broader long-term vision. This strategy will become their guide, a sort of GPS in a sea of options, helping Mike make choices that not only strengthen the company now but are also sustainable for the future.