Mike ‘s Journey
This series marks the beginning of a new phase for Mike and his company. The story revolves around resilience, determination, and the drive to innovate. Mike acknowledges that he has reached the limits of his own capabilities and is seeking external expertise. He realizes that new insights are necessary to lead his company into a healthy future. This series serves as inspiration for other entrepreneurs with similar goals, who wish to overcome obstacles and achieve sustainable success.
The market in which Mike’s company operates is highly competitive and dynamic. Innovation and sharp business acumen have helped him stay ahead of his competitors and steadily build a growing customer base. However, recently, the pace of that growth has slowed. What once seemed like a given has now become a challenge that pushes Mike to his limits.
Mike is introduced to Erik Farine, a renowned executive advisor and activator who specializes in a new approach called “smarketing”—a combination of sales and marketing into one seamlessly integrated process.
Mike and Erik are at a crucial stage in their smarketing journey. After thorough analyses and an in-depth SWOT evaluation, it’s time to make strategic choices and set clear goals. They know that these decisions will make a difference in achieving a better future for the company.
In this episode, the success of the new approach takes center stage, with the support of the entire management proving to be crucial. Mike and Erik decide to join forces to convince the management team of the powerful benefits of the smarketing strategy and to make them believe in the enormous potential of this approach.
Mike faces the challenge of implementing the power of smarketing. A crucial role is designated for his marketing department, led by Suzanne, and his sales department, led by Mart. Together with Erik, they organize a series of engaging workshops to inspire both teams and promote effective collaboration.
In this engaging episode, Kora Kemp from Contentplace takes center stage as a true expert in smart marketing, assisting Suzanne and her team in their efforts to optimize qualified leads. With Kora’s extensive knowledge and experience, they will implement a well-crafted social media strategy to enhance the traffic flow to their company.
Mike comes to the realization that, in addition to setting up smart marketing, it’s time to make the sales department smarter as well. He approaches Erik Farine from Damavik with an exciting plan to harness the power of ‘smarketing’ and enlists Mart’s help to make it a reality.
In this episode, Erik emphasizes the importance of data analysis in the collaboration between marketing and sales, highlighting that data plays a crucial role in understanding the market and customers. To uncover valuable growth opportunities, Mike has hired an experienced Business Development Manager.
With the implementation of the smarketing strategy, Mike succeeds in getting his company back on the growth path. One final step Mike must take is the implementation of end-to-end automation, which will automate repetitive tasks and allow teams more time for strategic decisions and creative ideas.