Smarketing Journey
An inspiring journey of growth through collaboration and innovation.
In a competitive and constantly changing market, Mike leads his company to success with determination. His sharp ideas and entrepreneurial insight have given him an edge over his competitors thus far and have contributed to a steadily growing customer base.
Recently, however, he has noticed a slowdown in that growth. What once seemed effortless has now become a challenging situation that requires Mike to work hard. He faces the task of reshaping his business strategy and regaining success, despite the tight labor market and increasing competition.
In the world of marketing and storytelling, Suzanne is an experienced professional. As a marketing manager, she is known for her ability to tell stories in an engaging way and effectively integrate them into her strategies. Her talent for bringing brands to life has earned her the nickname ‘storyteller.’
But even experienced professionals face challenges, and Suzanne is no exception. She is currently confronted with the question of how to convert her leads into paying customers more effectively. Suzanne is about to embark on a journey to answer this question and understand the art of conversion in detail. Her quest for the right answer will not only transform herself but also her organization.
Mart is a young, ambitious sales manager with a passion for guiding his sales team to success. He has built his career on determination and a keen sense of negotiation. For Mart, there is nothing as satisfying as closing a deal, and he has proven time and again to be a master at securing agreements that are both profitable for his organization and valuable for his customers.
One day, everything changes for Mart when his supervisor, Mike, approaches him with an important request. Mike wants Mart to share his order pipeline and create account plans that they can use to drive growth. This request presents Mart with a new challenge and forces him to further develop his strategic skills.