Welcome to our company
The Smarketeers
25Years of experience in knowledge and expertise, but also in trial and error.
I am Kora Kemp, and marketing is more than just a profession to me; it is my passion and drive in my professional life. Over a period of more than 25 years, I have navigated through all aspects of this dynamic field, always adapting to the changing digital landscapes.
From traditional to innovative: My journey in marketing
My journey began in the world of traditional marketing, but it was the transition to the digital domain that truly ignited my curiosity and creativity. Over the years, I have shifted my focus to Smart Marketing, where I believe in sustainable, impactful campaigns and content that not only captures attention, but also leaves a lasting impression. Bingemarketing has become a guiding principle for me, focusing on creating serial content with an evergreen character.
Smarketing: The power of collaboration between marketing and sales
One of the most intriguing developments in my career has been the rise of Smarketing. I am convinced that a seamless integration of marketing and sales is crucial for long-term success. It’s not enough to simply generate leads; conversion is the key. Smarketing acts as the bridge that closes the gap between initial interest and the final purchase decision. My own experience with this approach has shown me how it truly transforms organizations.
Smarketeer with a Vision: My Role in the New Smarketing Era
With my extensive experience and knowledge, I am ready to lead organizations to the next level. My focus is on Smart Marketing and transforming traditional marketing departments into Smarketing-oriented teams. I am not only familiar with the latest tools and techniques, but I am also committed to helping others grow and succeed in an ever-changing marketing landscape.
Building a future of collaboration and growth.
With my years of experience and passion for the field, I help organizations develop purposeful, sustainable, and data-driven marketing strategies. My goal is not only to inspire but also to deliver tangible results as we work together toward a promising future focused on smarketing.
I am Erik Farine, a seasoned professional with over 25 years of experience across various organizations and a passionate Smarketeer with a strong focus on the sales side of the spectrum. My career has taken me through numerous roles, and each step has contributed to my expertise in guiding companies toward growth and success, both personally and professionally.
From Results to Value: My Impact in Various Roles
Throughout my career, I have achieved exceptional results and added value to various organizations. My responsibilities included leading regions, developing PL plans, analyzing market data, and creating detailed investment and commercial plans for mergers and acquisitions. I spearheaded change during these integrations, successfully guiding managers and directors in their daily operations.
A Synergistic Future: My Fascination with Smarketing
In recent years, I have developed a deep interest in the Smarketing process within organizations. Aligning marketing and sales efforts more closely is not only a strategic move but also a way to achieve better results and foster a stronger team dynamic. I firmly believe that when marketing and sales work hand in hand, synergy is created, allowing for the achievement of greater goals and the forging of a powerful company culture.
Lessons from the Past: My Role as a (Smarketing) Sparring Partner
My journey has provided me with countless experiences and insights. Both literally and figuratively, I have traveled many miles and earned my share of scars, shaping me into the sparring partner I am today in the Smarketing process. I understand the complexity of this collaboration and am determined to leverage my extensive experience to help organizations fully realize the potential of Smarketing.
Building a future of collaboration and growth.
With my in-depth knowledge of sales, leadership skills, and experience in navigating change, I guide organizations toward a new dimension of collaboration between marketing and sales. My goal is not only to advise but to actively contribute to achieving growth, synergy, and performance that exceeds expectations.