Mike's Journey to Smarketing
Episode 5: Collaboration Marketing & Sales
Mike and Erik begin their next step with Suzanne, the team manager of the marketing department, and Mart, the team manager of sales. Through workshops and training sessions, they introduce them to the world of Smarketing, quickly sparking their enthusiasm. Both are inspired and share ideas on how the collaboration between their teams should take shape.
Mike and Erik are pleasantly surprised by this positive response. It motivates them even more to quickly move forward with their plans. The teams also engage enthusiastically in the workshops, and what they had only dared to dream of is happening: employees are seeking each other out even during lunches and in the office hallways.
Realistic simulations and role-playing exercises are used during the training sessions. This allows everyone to see and experience how the collaboration between sales and marketing is actually the foundation of the entire sales process. Participants also have the opportunity to develop their skills and grow in their roles.
New insights and challenges bring fresh energy.
The first impressive results are emerging. During a large meeting, the initial outcomes are presented, and they are extraordinary! There is a clear increase in revenue figures, and customer satisfaction is reflected in glowing reviews. These are clear indicators of the effectiveness of the newly charted path.
As the future unfolds promisingly, the driven and enthusiastic leaders Mike and Erik stand ready, full of confidence, to enter the next stage of the ‘Smarketing process.’ Prepared for all new challenges, they tirelessly continue to realize their shared vision of success step by step. It is proven: close collaboration and ongoing development are the keys to sustainable growth and fulfillment in work.
Mike’s bookshelf
Mike’s website
Contact Mike
