Episode 1: The Challenge
In the first episode of this journey, we follow Mart, whose dedication and expertise have proven invaluable to the sales team over the years. But now, as he stands on the verge of an entirely new challenge, his abilities will be put to the test.
Mike, his direct supervisor, recently proposed a change in approach. Mart is expected to place more emphasis on creating account plans and to work more closely with Suzanne, head of the marketing team. The ultimate goal of this adjustment is clear: to bring the marketing and sales teams together into a well-coordinated unit under the name “smarketing.”
Mart is not afraid of new challenges, but he does wonder what the impact of a different approach will be on his team. In a business environment where change is inevitable, it’s understandable that Mart seeks clarity about the new direction. What exactly does “smarketing” entail? How will this affect the current sales process? Mike introduces Mart to Erik Farine from Damavik, an expert in smarketing
Erik starts from the beginning and explains the concept of “smarketing” to Mart. “Look, Mart, it’s not a radical change in your way of working. What it’s about is strategically merging with the marketing department. If you operate as a seamlessly integrated unit, you’ll create a holistic approach to the customer, which will lead to more new clients.” Erik’s deep knowledge and ability to make complex concepts understandable are a great reassurance for Mart.
Slowly but surely, Mart begins to understand that “smarketing” involves a synergistic approach. “Sales and marketing are no longer separate islands, but complementary forces that enhance each other,” Erik continues. “The success of this lies in close collaboration and the continuous exchange of insights and feedback. The ultimate goal is for you to form a clear message together and convey it effectively to customers.”
Mart realizes that this new step will not only enrich his own knowledge but also presents a prime opportunity to lead his team to new heights. He understands that “smarketing” is not about hasty change, but about gradual growth and continuous improvement. With Erik as his guide, he feels supported, especially in his role as a catalyst for change.
Although the road ahead will undoubtedly bring challenges, Mart now feels more prepared than ever to embark on this journey. Smarketing is more than a new strategy; it’s a mindset that will form the foundation for sustainable success. With Erik as his mentor and the full potential of his team within reach, Mart is ready to start a new chapter of growth and performance with this new approach.
