Mike has built his company from the ground up. He has worked hard and has always been driven by his determination to become the top player in the industry. He enjoys staying a step ahead of the competition. Especially in this market, which is highly competitive and always changing. However, with his keen business acumen and innovative ideas, that has not been a problem in recent years.

Until a few months ago, growth was strong, and revenue was on the rise; the numbers don’t lie. Mike sprang into action, devising new campaigns and setting a different strategy in motion. But no matter what he has tried since then, it hasn’t yielded results. And that makes him nervous.

He has gathered his team together to brainstorm possible solutions once again. Then he realizes something. He looks around the table and sees the familiar faces of his team that he values so much. For years, they have come up with the best ideas. But now he notices something. He hears how the flow of ideas starts up in the same way again and how the same pattern unfolds before his eyes. This isn’t working anymore.