Episode 9: System Integration
After the successful implementation of the Smarketing strategy, Mike has successfully put his company back on the path to growth. However, one important step remains: achieving end-to-end automation.
When the various systems that the departments are currently using are integrated, valuable customer information becomes accessible to all teams. However, it’s important that this is done carefully. There are four key topics to consider, and Mike once again needs the involvement of all employees to ensure a successful outcome.
He gathers Suzanne and Mart again, and together they develop a step-by-step plan in which the four topics are discussed in detail:
1.Seamless Integration of All Systems
Integrating different systems can be complex and requires knowledge of the existing systems and their technical details. They agree that this should be carried out by experts who can intervene if any issues arise. The integration aims to improve processes and ensure better alignment, so disruptions must be avoided.
2. Data Consistency and Quality
When integrating marketing tools, CRM, and other systems, it is crucial to maintain uniform and up-to-date data. This prevents incorrect conclusions from being drawn based on unreliable information. The teams will be trained to ensure they can effectively work with the new software.
3. Privacy
When collecting and storing data, privacy is a significant concern. Merging data from different sources can lead to potential exposure of sensitive information. Therefore, security protocols, access management, and data encryption must be well-established in the new systems. It is essential to ensure the confidentiality of customer data and to comply with applicable privacy regulations.
4. Employee Satisfaction
Everything depends on the commitment of the staff. A lot has already been asked of them in recent months, and the merging of Mart’s and Suzanne’s teams has only had positive effects. However, there must still be attention to what the changes may mean for both teams.
Mike is confident that with a well-thought-out training and communication strategy, the teams will align once again and adopt the new way of working. He believes in the collaboration between Mart and Suzanne, as they have previously demonstrated their ability to achieve great results together.
Mike realizes that he is fortunate to have encountered Erik and the Smarketing concept; he feels the same energy as he did years ago when his entrepreneurial journey began. With a big smile, he closes his laptop, grabs his jacket from the coat rack, and heads to his car, ready for the weekend. A bright future awaits!
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