The campaigns are successful! Suzanne and her team manage to identify and target the right potential customers effectively. She discovers that, in addition to sending automated campaigns, generating traffic is also possible through social media. As a result, she begins exploring various platforms such as Facebook, Instagram, YouTube, and LinkedIn to further boost traffic. However, social media cannot stand alone and is even more effective when integrated with other marketing channels. What if she incorporates social media messaging into the plans for the other channels?

With her team, she gets to work, and they quickly realize that they are delivering a consistent and effective message to their target audience. Since social media is a two-way street, potential customers can now reach out to them much faster and more directly. These conversations contribute to customer engagement and provide new insights into the needs and behaviors of their audience. The methods of social selling are paying off.

By effectively applying social selling, Suzanne is able to nurture her MQLs (Marketing Qualified Leads) into SQLs (Sales Qualified Leads), turning interested followers into customers. In social selling, the focus is on listening to and understanding the needs of potential customers while providing valuable insights and solutions through online interactions. With social selling now integrated into the conversion process, Suzanne increases the likelihood that leads will actually convert into paying customers.